Conference Takes on Business Blogging

Cathleen Moore, who has covered Lotusphere for InfoWorld over the years, is covering the Blog Business Summit this week in San Francisco. Luckily she got to stay home for this event. In addition to covering Microsoft taking it upon themselves to rename RSS Feeds to Web Feeds in the beta of Internet Explorer (IE) 7, she covered yesterday's session by Scoble and Dave Taylor that covered how to drive traffic to your blog. The answer she covered was, at least to me, obvious. Participate in other peoples blogs to drive traffic to your own site. But that may not always practical without a focused effort.

I know a lot of us have large RSS feeds and it is impossible to read/comment on everything. But if you see something that peaks your interest, post a comment, or better yet comment on it on your own blog and post a trackback. Also go and claim your blog on Technorati. I did this at the suggestion of Bruce Elgort the other day and noticed an immediate spike in traffic and RSS feed subscriptions. If more members of our blogging community do this, all of our visibility increases.

One thing that disappointed me about the conference is that the session entitled "Corporate Blogging: Strategy and Policy", was scheduled on the last day at 4:30 PM on the last day (about an hour from now on the East Coast). In my mind, the presentation, which from its download file does not seem to address blogging risks and risk management enough (but that may just be because they are going to talk to that), should have been the very first session. What was the first session? It was Staying on Top of the Buzz: Blog Monitoring Tools and Techniques.

Oh and one question for InfoWorld. If Scoble is in your list of "blogs we read", why is Ed Brill not on there as well?